Marketing a website.

Printing 5000 glossy brochures and putting them in a cupboard will not bring you any new business. Neither will getting a website built and not marketing it bring you any new business.

On-line marketing.

• E-mail website masters at sites that relate to your company, and ask for a link exchange.
• List your website address in every e-mail signature on every e-mail you send. Encourage all staff members to do the same.
• PROMOTE YOUR OWN BUSINESS WHEN E-MAILING! Do not promote xtra, Clear, or Hotmail's business when e-mailing. Use your own address, e.g. info@mybusiness.co.nz not info@xtra.co.nz.
• When you've made a major change or addition to your site, send out a press release via e-mail to your regular clients.

Off-line marketing.

• Add your website address to all literature and publications (business cards, letter head, newsletters, fax cover sheets, etc).
• Announce the launch of your site, as well as major changes to your site in your printed advertising, radio advertising, or by word of mouth to all your clients.
• Make sure everyone who answers your company's main phone line knows the website address, and knows what information is available via the website so they can make appropriate referrals.
• Add the website address to your company's voice mail message.

Keep visitors coming back.

• Update your web site at least once a month. There is always something new you can tell people about your business. And consider a full rebuild of your website either annually or bi-annually.
• Make sure ALL departments are using the web site to communicate, not just the marketing staff.
• Create a subscription-based e-mail newsletter to promote updates to your web site.