Benefits of a website.

• a website keeps your business current, and provides up-to-date information for both existing and potential clients.
• a website can save money for your business in terms of reduced advertising, postage, and printing costs.
• a website can save time by freeing staff up from continually being tied up on the phone answering the same questions over and over. Clients can be directed to your website, and if the client is after information that is usually mailed out, they can access it immediately on your website instead of having to wait.

• market your business 24 hours a day, 7 days a week
• market your business to the rest of New Zealand, and the world
• attract new clients
• break in to new markets
• increase business sales
• substantially reduce advertising and brochure costs
• communicate effectively with a broader range of clients.

You can turn prospective clients who visit your website into new clients by telling them:

• who you are as a business - your origins, reputation in the community, successes you've achieved, and testimonials from current clients
• what you have to offer - your products and services
• why your service is unique
• how to communicate with your business (phone and fax numbers, e-mail address, on-line query forms).

You can better meet the needs of your current clients by:

• keeping them up to date with information about special offers and upcoming promotions, or new additions to your products and services
• providing a list of answers to Frequently Asked Questions
• providing a question form to answer anything not covered by the FAQs
• providing a feedback form so that your clients know you value their opinion
• making all the information about your business available to your clients from anywhere in the world, 24 hours a day, seven days a week
• provide your clients with the opportunity to be able to contact you from anywhere in the world, 24 hours a day, seven days a week.